Xbox

Mega partnered with Xbox and the WNBA’s New York Liberty to create a marketing activation around Sea of Thieves - a pirate themed game made by Microsoft Studios. The goal was to create energy around this unique partner mashup at the last home game of the Liberty’s season. With a little help Ellie the Elephant we created a narrative around the pirates coming ashore to experience the city before sending the team off to the 'ships.

Our concept unfolded across social media in the form of a week long social media campaign, city-wide treasure hunt, and culminating as an in person activation at Barclays Arena.