Sodastream

Our longstanding partnership with Sodastream gave us a strong foundation for its latest campaign, building on the brand refresh we developed together a few years ago. For the campaign, Sodastream selected Simone Biles as its celebrity ambassador, a natural fit for an athlete who charts her own course and invents her own moves, much like the new Fountain machine invites people to craft a drink that is entirely their own. 



We led the campaign art direction, guiding the photoshoot and developing the resulting creative assets. To ensure consistency at every level, we created a comprehensive toolkit that enables Sodastream and its internal partners to carry the campaign across the full range of consumer touchpoints, from digital to retail to social.