Rule42
Rule42
Introducing Rule 42. A smarter way to discover talent.
Founded by a team of technology veterans and an MLB All-Star, Rule 42 is an AI-powered scouting platform helping athletes get discovered through deeper insights and analytics beyond the box score. We partnered with the founders to craft the brand identity and launch campaign, creating a bold introduction for a new era of talent discovery.
Stadium Takeovers
To introduce Rule 42 to the world, we transformed a Hillsboro Hops home game into the brand's official debut, creating an immersive takeover that reached fans from the moment they arrived through the final inning. Every touchpoint was designed to reinforce the new identity, turning the stadium into a cohesive brand experience rather than a traditional sponsorship. The result was a confident, high-impact launch that established Rule 42 with the energy and presence of a brand built for the future of sport.
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