PepsiCo

Working in close collaboration with PepsiCo’s brand and design teams, we helped create a new global identity system that reflects PepsiCo’s vision, uniting their vast portfolio of iconic brands under one cohesive framework. What resulted from that close and collaborative relationship was a robust visual identity that touched every aspect of their brand, internally and externally.

A System Built to Scale

More than a logo, we were asked to develop an entire visual ecosystem that could encapsulate the energy and optimism of PepsiCo in a way that was more modern, human and built for the future. It needed to represent the diversity of their portfolio, and help position them more as a house of brands, well beyond the Pepsi Cola brand, that could work just as well with brands like Poppi or Siete as it does with Doritos or Mt Dew.

A Digital Brand Hub

We also were tasked to not only help design the identity system that set them up for the future, but deliver them in a set of brand guidelines and toolkits that were as well. An internal brand site was designed and developed to give global teams and partners instant access to the latest tools and rules for the brand, from the identity, to brand architecture, tone and voice, to social and motion principles. For the first time, the global corporate team has a central space that can evolve, deploy and scale with them around the globe in real time.