Snapchat
Agency Adventure Game
Snapchat asked us to help innovate the way they tell their story within the media landscape. This is a discerning audience of marketing pros, so it was critical to create something disruptive in order to cut through.
In our concept – a web based video game called Agency Adventure – players take on the role of an ad agency new biz coordinator on their first day at work. They move through an open office world that also features 4 mini games - each representing a major stage of a client pitch.
- Strategy
- Messaging
- Art Direction
- Experiential
Leaderboards for each game stoked the competitive fire for office bragging rights, as well as head to head scores between agencies. The game is full of insider humor and deep knowledge of agency life, and because this is Snapchat, we even hid a bonus augmented reality experience within the gameplay!
Pop Up Arcade Activations
In addition to the game itself, we also created a touring pop-up experience that activated at top tier advertising and media agencies throughout New York City.
Because each environment we activated in was unique, our concept needed to be scalable and adaptable. Our solution was a lightweight arcade experience that blended the colorful 8-bit game world with interactive game play and delivered in a flexible kit of parts.
Creative Partners
Special thanks to OddCommon: Game Design & Production Studio, Infinity Images: Experiential Build, Christopher Moran: Photography.
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