Monument is a private resort and adventure community located in Eden Valley, Utah combining luxury hospitality with world-class terrain. We partnered with the Monument team to create a brand identity system and digital experience that celebrates the spirit of endless adventure.
Brand Identity, Illustration, Digital
Adaptive Logo System
Paying homage to Monument's land once being a sheep ranch, we created an icon that resembles a livestock brand. From our icon, we devised an adaptive monogram system that curates bespoke marks that help visualize Monument's plethora of outdoor experiences.
Storytelling Through Folklore
Inspired by the illustrations from vintage outdoor field manuals and nature guides, our illustrations are rooted in the rich history of Monument's land and passion for the outdoors. Like fireside stories and old tales, our illustrations exaggerate the history of Eden Valley to elevate the intrigue of the Monument experience.
We created an identity system that's rooted in Utah's Old West, exudes rugged luxury, and represents how the Monument community isn’t afraid to get their hands a little dirty.
Scaling to Digital
We developed a custom digital experience for the resort that showcases the unique outdoor experiences Monument offers, supports membership and sales and provide a platform for current members to stay in the know on all activities, season updates and new features at the resort.
- Illustration: Steven Noble
- Photo & Video: Black Koles
- Brand Strategy: Tyson White