Kodiak
Autonomous Tech
Pioneers in autonomous trucking, Kodiak Robotics was founded by a group of industry veterans envisioning a new, driverless future.
The brand had origins inspired by the heart of Texas, with a distinctly Americana aesthetic. Our collaboration has allowed Kodiak to evolve their identity, and broaden their offering to bring AV solutions to a wider array of industries. This fresh perspective on their brand sparked a blending of their Texas roots with a more minimal and cutting edge style, reminiscent of Silicon tech.
We’ve partnered to establish a new brand platform, messaging framework, and brand guidelines, leading to the development of a more sophisticated design language, as well as the design and development of a brand-new website.
Rough Edges, Smooth Finish
Opting for clean lines and contemporary typography, we crafted a new digital experience for Kodiak, streamlining the interface, while integrating subtle nods to their trucking roots through vibrant hints of color and rugged photography. The juxtaposition of grit and polish informed the development of new iconography, 3D renders, video and photography.
An Adaptable Design System
Building on highway symbolism, the new design system can be easily adapted for other industries with a more classic, neutral approach. Grid overlays, bold typography, intentional color, and modern iconography aid in Kodiak expressing their innovation to a wider audience.
Creative Partners
Special thanks to Joe Rogers: Copywriting, DeltaG: 3D Renders, Akimbo: 3D Renders/Animation, Trae Sjogren: Animation
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