Xbox × Shang-Chi AR Campaign
As a part of our ongoing collaboration with the team at Xbox, we were challenged to deliver original activation concepts that celebrated the release of Marvel's first asian-american superhero. Together, we landed on a mysterious campaign that was centered around a frictionless AR experience - utilizing the emerging platform of web-based AR. Big heroic out-of-home media paired with a coordinated social blitz prompted users with a QR code that led directly to our 10 rings AR game. From there, users competed for fastest time and were rewarded with a sneak peak and a chance to win 1 of 10 special edition Shang-Chi Xbox kits we also designed and developed.