Unbroken is an Icelandic fitness supplement with a unique marine protein that helps with speedy hydration, immunity and recovery. We helped refocus the brand towards a larger audience of not only the world’s fittest athletes, but for those interested in performance at any level, general rehabilitation and wellness. This work resulted in a whole new brand platform, messaging framework, visual rebrand and updated packaging to pave the way for a new U.S. market presence.
Brand Identity, Brand Strategy, Packaging, Messaging
Blending Science and Sport
The new mark symbolizes how the product works at a molecular level, where hydrolyzed proteins are able to be broken down faster in the body than your average protein powder. This scientific visual language informed the entire system, everything from the dynamic patterns and icons to a more documentary style photography.