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Pair of Thieves

Hustle Launch Campaign

Known for their witty dad humor, colorful patterns and SWASS free products, Pair of Thieves, the makers of your favorite underwear and socks, approached Studio Mega to help launch their new “Hustle” line. We partnered with the brand to formalize the identity system and develop a multi-channel brand launch campaign built around a contest to search for 5 ambassadors to create content showcasing their daily Hustle.

Art Direction, Marketing Campaign, Social Campaign

Gear for the grind

The “Hustle” stories of each winner brought the campaign to life, and gave it a gritty, authentic and dynamic appeal. In addition to creating the strategy behind the campaign, we also art directed the studio and UGC photography, developed a visual toolkit for the campaign, and created a series of social animations and a 60-second video spot.

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Creative Partners

Special thanks to Micah Fischer: Studio Photographer, and Ben Corbin: Editor & Motion Graphics.