Snap Inc.

In the run-up to the Paris summer games and to help promote Snapchat's retro sports programming campaign – SSN Live – we were asked to create an activation concept that immersed attendees into the more eccentric side of the sports world. Sports are experienced a little differently on Snapchat and sharing that distinction was what drove the concept for the event – a high energy arena of alt-sports complete with broadcast announcer and referee.