Gatorade
Gatorade Hydration Booster
After years of development, Gatorade was poised to launch their latest innovation. This long-time partner approached Studio Mega to help develop the visual language and packaging system for Gatorade Hydration Booster, a new electrolyte drink mix specifically formulated with ingredients for all-day hydration. To convey the rich legacy of Gatorade’s nearly 60-year history while also appealing to modern consumers on-the-go, the system celebrates the science-backed formula without losing sight of taste and flavor cues.
A New Era of Water
Already known for their commitment to fueling athletic performance, Gatorade Hydration Booster is focused on elevating hydration during everyday moments. People are busier than ever and want a water that can do more for them. Attention-grabbing messaging on the side of packaging and bespoke icons communicate that this vitamin-packed electrolyte powder is ready to hydrate your day from an early morning flight, to a busy day at the office, to an evening yoga class.
A Fresh Take on The Familiar
The result is a visual system that blends legacy brand elements with fresh, contemporary features like powder-inspired fruit and a flexible type system that confidently declares product benefits. This careful balance of heritage and innovation ensures that Gatorade Hydration Booster feels both familiar and exciting, quenching consumers’ thirst for a water that packs a punch and doesn’t contain harmful ingredients or artificial additives.
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