![](https://images.prismic.io/studiomega/c57fec25-b538-4fdb-8bed-f8260a3b67f7_nike-swim-hero-cover.jpg?auto=compress,format&rect=0,0,3584,2016&w=320&h=180)
Nike Swim
Hydrastrong campaign
For the second year in a row we partnered with Nike Swim to develop the art direction, toolkit, and content library for the 2023 Nike HydraStrong Suit and Vapor & Legacy Goggle campaign. This year, we shot at SDSU with a team of collegiate swimmers to capture a natural, and authentic to the sport depiction of the product in action.
Brand Strategy, Art Direction, Marketing Campaign
![](https://images.prismic.io/studiomega/5f481ed6-11b9-4639-b076-b95c305bb253_nike-swim-diptych-cover.png?auto=compress,format&rect=0,0,3584,2016&w=320&h=180)
The result was a set of motion ads and assets, as well as a creative direction toolkit, and photo library for their 2023 product launch.
![](https://images.prismic.io/studiomega/39ff975f-21dc-4444-a02e-d55d0a050d0e_nike-swim-frames-cover.png?auto=compress,format&rect=0,0,3584,2016&w=320&h=180)
![](https://images.prismic.io/studiomega/433acaa7-b813-4485-8066-9a55933cc57f_nike-swim-social-cover.png?auto=compress,format&rect=0,0,3584,2016&w=320&h=180)
![](https://images.prismic.io/studiomega/b5f46010-b7ba-4862-80a1-c4252851547f_nike-swim-inset-cover.jpg?auto=compress,format&rect=0,0,3584,2016&w=320&h=180)
![](https://images.prismic.io/studiomega/f103184a-59ec-4304-8350-7518f5e92280_nike-swim-collage-cover.jpg?auto=compress,format&rect=0,0,3584,2016&w=320&h=180)
![](https://images.prismic.io/studiomega/ff9eab96-95b6-4a4f-8fa6-d77ce8fa6dcb_nike-swim-goggles-cover.jpg?auto=compress,format&rect=0,0,3584,2016&w=320&h=180)