Mike Kelley Foundation for the Arts
Mike Kelley was one of the most influential and fearless artists of our time. Kelley’s work, spanning across a broad range of genres and style, was irreverent and subversive, yet deeply insightful. His projects challenged the American class structure, reinterpreted pop culture and sparked youthful rebellion.
- Web Design
- Visual Identity
- Development
In 2007 Kelley created the Mike Kelley Foundation for the Arts with a goal of providing financial support and endowments for innovative art projects. Today, MKFA continues to expand on his philanthropic vision through its annual Artists Project Grant initiative, while also fostering a deep understanding of Kelley’s life and creative achievements through educational initiatives.
The Mike Kelley Foundation for the Arts approached Mega to refresh their identity and create a multifaceted digital destination that would provide an appropriate stage for Kelley’s dynamic work and legacy, while also serving as a platform for the Foundation and its philanthropic efforts.
Visitors to the MKFA site are a diverse group of enthusiasts, scholars, artists, and Foundation staff. More than just a showcase for the artist’s work, the site also serves as a functional arm of the Foundation itself, where students can learn about available grants, and where awardees of its MKFA Artists Project Grant Initiative are highlighted.
The digital experience is a dynamic platform that serves a wide range of users.
BRANDING MKFA
Adaptability and simplicity were emphasized during the creation of the MKFA identity system. The mark and the visual language needed to flex to serve a variety of communications, while remaining restrained enough that it could compliment the artist’s work without competing with it.
The toolkit utilizes a modular type system that allows for application across multiple digital and physical touchpoints, while bringing a bit of Mike Kelley’s irreverent vision into the mix in the form of an off-beat color palette and accent patterns.
