Mike Kelley Foundation for the Arts

In 2007 Kelley created the Mike Kelley Foundation for the Arts with a goal of providing financial support and endowments for innovative art projects. Today, MKFA continues to expand on his philanthropic vision through its annual Artists Project Grant initiative, while also fostering a deep understanding of Kelley’s life and creative achievements through educational initiatives.

The Mike Kelley Foundation for the Arts approached Mega to refresh their identity and create a multifaceted digital destination that would provide an appropriate stage for Kelley’s dynamic work and legacy, while also serving as a platform for the Foundation and its philanthropic efforts.

Visitors to the MKFA site are a diverse group of enthusiasts, scholars, artists, and Foundation staff. More than just a showcase for the artist’s work, the site also serves as a functional arm of the Foundation itself, where students can learn about available grants, and where awardees of its MKFA Artists Project Grant Initiative are highlighted.

The digital experience is a dynamic platform that serves a wide range of users.

Branding MKFA

Adaptability and simplicity were emphasized during the creation of the MKFA identity system. The mark and the visual language needed to flex to serve a variety of communications, while remaining restrained enough that it could compliment the artist’s work without competing with it.

The toolkit utilizes a modular type system that allows for application across multiple digital and physical touchpoints, while bringing a bit of Mike Kelley’s irreverent vision into the mix in the form of an off-beat color palette and accent patterns.

Creative Partners

Special thanks to Vanholtz.co: Web development.