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Start Identity

Microsoft Start is a personalized news feed that serves up the content you care about right to your devices. To launch this new product, Microsoft's Web Experience Collective (WXC), asked us to help refine their identity and expand the visual system to create the marketing and experiences that created continuity and spoke to the Start experience for customers.

Brand Identity, Art Direction

A scalable identity system for an infinitely scalable product

Beyond helping refine the identity mark that was developed by the WXC team, we helped create a more scalable system in which to deliver it with a set of visual guidelines, tools and marketing templates that could highlight the many diverse experiences to be had with Start.

The result of our work with Microsoft was a scalable system that reflected the dynamic nature of the product experience and could adapt to any content, messaging and environment.