![](https://images.prismic.io/studiomega/c98554be-6ac2-4416-bf08-1f9f498a2baa_the-bidwell-exterior.jpg?auto=compress,format&rect=0,0,2560,1704&w=320&h=213)
Bidwell Hotel
Brand & Naming
The ownership group of the downtown Portland Marriott come to us with a challenge. Help re-invent a hotel in the heart of Portland that actually reflects the heart of Portland.
Brand Identity, Brand Strategy, Art Direction, Naming
![](https://images.prismic.io/studiomega/1832fdd5-69c6-4be5-8175-c54a6e729857_the-bidwell-inspiration.jpg?auto=compress,format&rect=0,0,2560,704&w=320&h=88)
The Bidwell was the result of months of creative partnership in which we helped craft a new name, brand platform and visual identity for a hotel in which nurture and nature work seamlessly.
![](https://images.prismic.io/studiomega/6e87eec9-7ece-412a-be17-a1538d4d8863_the-bidwell-brand-platform.jpg?auto=compress,format&rect=0,0,2560,1440&w=320&h=180)
![](https://images.prismic.io/studiomega/413dbded-dfc0-4b61-94eb-f5c718a4a088_the-bidwell-brand-collage.jpg?auto=compress,format&rect=0,0,4300,2163&w=320&h=161)
We created a visual system of custom hand made art and graphics that became the foundation of the visual identity that came to life through the many communications and amenities the Bidwell offers.
![](https://images.prismic.io/studiomega/f6e4a77f-2bb8-49ad-95c5-f7e6a82e583b_the-bidwell-assets-collage.jpg?auto=compress,format&rect=0,0,2559,3079&w=320&h=385)
The High Horse
The High Horse is the second floor spot for elevated food and drinks. We created an identity that was as approachable and unpretentious as the bar itself.
![](https://images.prismic.io/studiomega/d29f45ec-ff78-48f2-a359-64d6f6dcc33b_the-bidwell-high-horse-collage.jpg?auto=compress,format&rect=0,0,2559,2295&w=320&h=287)
Creative Partners
Special thanks to Devin Tolman: Photography, and Sparkhouse Studios: Photography.