Jordan
Los Angeles Flagship Store
Mega was asked to partner with Jordan in the design of a new flagship experience for Los Angeles. What started as a hail mary pitch opportunity became the project of a lifetime.
Our brief was to create a multi-functional space that would embrace, inspire, and adapt to an evolving consumer — something much more than just a place to shop. It had to deliver on their dream of a truly holistic brand experience that blurred the lines between product, lifestyle, art and sport. And of course it had to be 100% LA.
Retail Concept, Environmental Design, Brand Storytelling, Interior Design
Our strategy was to use open sightlines and transparent materials to connect the different levels of the experience while also integrating adaptable systems that would allow the space to evolve over time.
We designed a new modern glass storefront to stand in contrast with the fully restored 1928 terracotta facade.
The full size rooftop court is a one of kind performance space with an innovative engineered glass playing surface and adjustable LED court lines.
A completely new interior was designed with a restrained material palette, visual symmetry, and shared sightlines.
The 2nd level was designed to be a series of adaptable brand spaces that can flex to create unique brand activations.
Brand in Space
Jordan is a brand that simultaneously pushes forward with innovation while honoring a legacy of greatness. We wanted to echo that juxtaposition throughout the space with artful expressions that balance the old with the new – and do so while deepening the connections between the brand and the the city to Los Angeles.
The "Switch of Hands" sculpture was designed to be the anchor story within the overall experience — connecting all 3 levels of the space with a single gesture that honors one of the most iconic plays in NBA history.
The Game Shoe case highlights the entire legacy of signature Jordans in an all glass partition.
We designed the Service Bar as a customization maker space that can be reprogrammed with of the moment activations.
The Flight Lab training space is outfitted with next gen tech and designed to develop the athletes of the future.
Everything was designed to be pro, including a pair of full size locker rooms that can playback game footage.
From the onset, we were also creating a brand identity and 'spirit' for 620 – one that would manifest in the form of signage, naming, wayfinding, brand storytelling and interior styling.
Creative Partners
This was a massive undertaking and took the collective efforts of many teams working in concert. Special thank you to the following partners.
Special thanks to Jordan NA, GLGR Productions, McCall Architecture, Mo Dauod: Photography, and NYLAC: Videography.
