Microsoft
START.GG IDENTITY
START.GG, formerly known as SMASH.GG, is a tournament platform that empowers esports communities to create, discover and engage in meaningful ways. Microsoft approached Studio Mega to design an identity that reflects the ever-growing and diversifying industry. We developed a dynamic, adaptive visual system that allows them to frame up unforgettable moments and represent every unique personality that makes up START.GG.
- Brand Identity
- Art Direction
- Digital
Flex and Adapt
Made up of two opposing brackets, we created an icon that celebrates the high-stake competition of esports communities. We crafted a custom logotype based off the icon to create a cohesive logo that can flex across all branded applications.
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Neon Zebra