NSW / Innovating Everything

We teamed with Nike Sportswear to help build energy around major product launches through innovative storytelling experiences that both inform and inspire consumers

  • Retail
  • Packaging
  • Animation
Retail Experience

For the release of the Nike Aerloft Jacket, NSW’s most ambitious outerwear release to-date, we created a dynamic physically animated display to communicate the story of warmth, while also reinforcing the brand’s emphasis on technical details and style.

For the global launch of their TechFleece Knit we helped to extend the TechPack signature look and feel to a more modern and sophisticated expression – creating a series of unique retail experiences that included custom digital animations and product storytelling features.

Olympic Seeding Kit

In addition to the retail program, developed a seeding kit US Olympic athletes in Rio. Each sealed pack was customized with the athletes name and personalized welcome letter to be delivered upon their arrival in Rio.